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商品編號: 9-610-081 出版日期: 2010/04/19 作者姓名: Shih, Willy;Chien, Chen-Fu;Wang, Jyun-Cheng 商品類別: General management 商品規格: 19p 再版日期: 2010/12/22 地域: Asia;China;Taiwan 產業: Semiconductors 個案年度: 2009 -
商品敘述:
The term ""White Box"" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a white box market in mobile phone handsets by offering an innovative ""complete solution"" for 2.5G and 2.7G handset manufacturers, dramatically lowering the barriers to entry into the business. Besides enabling many Chinese branded manufacturers to enter the business, the grey market in components unleashed a complementary market of ""Shanzhai"" makers. Together these firms captured a significant fraction of the China market, as well as exports (both legal and grey) to 102 countries. CEO Ming-Kai Tsai is faced with the question of the best growth path. While multiple tier one handset makers are dismissive of MediaTek, perhaps because of its role in enabling the Shanzhai, the company''s offerings have enabled an ""army of ants"" to challenge the leaders. Can MediaTek move up-market to sell its chipsets to the likes of Nokia? Under what terms?
涵蓋領域:
Competitive advantage;Developing countries;Disruptive innovation;Growth strategy;Supply chain management;Wireless technologies
相關資料:
Case Teaching Note, (5-611-007), 10p, by Willy Shih
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